Case Studies:
Danone UAE
AI Demand Forecasting
Challenge: Danone’s perishable products faced 25% lost sales, due to stockouts and overstock.
Solution: AI forecasting tool integrated with ERP, analyzing sales, promotions, and trends, inspired by Danone’s prior AI success with Capgemini.
Results: 20% reduction in lost sales, 15% less obsolescence.
Unilever - Mena
AI Ad Optimization
Challenge: Unilever’s ad budget needed better ROI in competitive FMCG markets.
Solution: AI ad tool reallocated budgets to high-ROI channels like Instagram Reels, inspired by Unilever’s Sketch Pro AI unit.
Results: 18% higher CTR, 25% better ROI
Cashew
AI Fraud Detection
Industry: Financial Services (BNPL)
Challenge: Cashew faced 5% fraudulent transactions, risking trust in its BNPL platform across UAE and Saudi Arabia.
Solution: Afford Agency implemented an AI fraud detection system with adjustable scrub technology, integrated with Cashew’s payment gateway, screening transactions 24/7, as per their PCI Level 1 compliance.
Results: Fraudulent transactions dropped to 1%. Customer trust increased, boosting transaction volume by 15%.
MAMO pay
AI-Powered Payment Automation
Industry: Financial Services (Digital Payments)
Challenge: Mamo Pay’s manual payment collection led to 10% delayed settlements.
Solution: Afford Agency deployed an AI payment automation tool integrated with Mamo’s dashboard, enabling same-day settlements and syncing with accounting software like Shopify and Zapier.-
Results: Delayed settlements dropped to 2%. Transaction volume grew by 20%,Client satisfaction rose by 12%.